Watch Gabe Kean (Belle & Wissell’s founder and Principal) as he provides a behind-the-scenes look into the studio’s process—presented at the Society for Experiential Graphic Design (SEGD) Conference in Seattle, titled “Approaching the Media-Centric Project.”

In this one-hour workshop and Q+A session, Gabe uses the Space Needle’s SkyPad™ as his primary case study. Further examples include The Frick Orientation Center in Pittsburgh, and the Digital Retail Experiences at Umpqua Bank’s flagship store in San Francisco.