Dynamic Environmental Graphics
Macro Micro: Innovation Canvas Graphic Installation
Client:
Vulcan Real Estate
Venue/Location:
Amazon Campus, Seattle, WA
Browse:
brand storytelling
Video of "Macro Micro" and adjacent project titled "Your Face is Puzzling to Me".
View of the finished install.
Close-up view of the finished install.
Close-up view of the finished install.
The mesh framework being fabricated.
Metal pucks installed in metal framework.
Client:
Vulcan Real Estate
Browse:
brand storytelling
What do Mark Twain, Marie Curie, and Nikola Tesla all have in common? They are each included in an innovation-focused design installation titled “Macro Micro”, part of a series of artful and sustainable design projects commissioned by Vulcan Real Estate for Amazon’s home in Seattle. This project supports Vulcan’s vision for the new Amazon campus in the South Lake Union neighborhood.
The graphic metal sculpture, located on Boren Avenue (between Thomas and Harrison) is made from 8,640 multicolor, individual pucks—capable of being rearranged into future compositions to give this project an extended life (a total of 10,000 pucks were produced). The initial theme is based on “innovators”, a reflection of the neighborhood’s past, present, and future.
Project Accolades:
Print Magazine Regional Design Annual, 2013
Print Magazine “RDA Selects: A “Sustainable Canvas” for Seattle’s Biotech Hub,” 2013
Belle & Wissell Team Credits
Design Director: Gabe Kean
Art Director: Thomas Ryun
Designer: Edrea Lita
Producer: Marq Dean
Project Manager: Sarah Faulkner
Additional Project Credits
Director, Real Estate Development: Sharon Coleman
Marketing Manager: Josh Lackey
Fabricator: McNae Design
Belle & Wissell Team Credits
Design Director: Gabe Kean
Art Director: Thomas Ryun
Designer: Edrea Lita
Producer: Marq Dean
Project Manager: Sarah Faulkner
Additional Project Credits
Director, Real Estate Development: Sharon Coleman
Marketing Manager: Josh Lackey
Fabricator: McNae Design
What do Mark Twain, Marie Curie, and Nikola Tesla all have in common? They are each included in an innovation-focused design installation titled “Macro Micro”, part of a series of artful and sustainable design projects commissioned by Vulcan Real Estate for Amazon’s home in Seattle. This project supports Vulcan’s vision for the new Amazon campus in the South Lake Union neighborhood.
The graphic metal sculpture, located on Boren Avenue (between Thomas and Harrison) is made from 8,640 multicolor, individual pucks—capable of being rearranged into future compositions to give this project an extended life (a total of 10,000 pucks were produced). The initial theme is based on “innovators”, a reflection of the neighborhood’s past, present, and future.
Project Accolades:
Print Magazine Regional Design Annual, 2013
Print Magazine “RDA Selects: A “Sustainable Canvas” for Seattle’s Biotech Hub,” 2013