Brand Story Experience
Make-A-Wish National Headquarters, Wish Experience Center
Client:
Make-A-Wish™ Foundation of America
Venue/Location:
Phoenix, Arizona
Browse:
brand storytelling
Make-A-Wish™ Headquarters (Wish Experience Center)
Wish Wall (detail)
Make-A-Wish™ Headquarters (Reception and Wish Wall)
Wish Wall (detail)
Make-A-Wish™ Headquarters (Wish Wall)
Make-A-Wish™ Experience Center (Timeline)
Make-A-Wish™ Headquarters (Wish Experience Center)
Make-A-Wish™ Headquarters (exterior entrance view)
Client:
Make-A-Wish™ Foundation of America
Browse:
brand storytelling
Belle & Wissell’s studio team brought vision and strategic experience design in creating Make-A-Wish™ America’s Wish Experience Center.
The challenge was to honor the history of the foundation, while also emphasizing its activities in the present day.
A large-scale digital experience, titled The Wish Wall, showcases numerous interactive wish stories. It also provides dynamic data visualizations so visitors can grasp the enormous volume of wishes granted each year. The Wish Wall encourages participation with inspiring storytelling and data, and presents users with opportunities to get involved.
The Legacy Timeline is an installation of exhibition graphics that highlights the foundation’s most important milestones. It integrates archival photography, and is designed to feature and interpret the foundation’s collection of artifacts. Additionally, the timeline brings attention to the measurable positive impact that wishes have on their recipients and families.
In close collaboration with architect partner WorksBureau and the client team, Belle & Wissell carefully integrated this brand story experience into the new national headquarters in Phoenix, Arizona.
Belle & Wissell is proud to be part of this important initiative and to join other key donors to support Make-A-Wish™.
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Creative Director: Thomas Ryun
Design Director: Claudia de Almeida
Senior Designer: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
Senior Developer: Scott Thiessen
Developer: Darin Reid
Developer: Matt Clifton
Quality Assurance Engineer: Serge Bokach
Additional Project Credits
Architect, WorksBureau: Rob Gaspard
A/V Design and Integration: Immedia Integrated Technologies
Director, Creative Services, Make-A-Wish™ America: Adele Mulford
Sr. Editorial Manager, Creative Services, Make-A-Wish™ America: Regan Olsson
Manager, Technical Services, Make-A-Wish™ America: Sabrina Ott
System Administrator, Make-A-Wish™ America: Matt Johnson
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Creative Director: Thomas Ryun
Design Director: Claudia de Almeida
Senior Designer: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
Senior Developer: Scott Thiessen
Developer: Darin Reid
Developer: Matt Clifton
Quality Assurance Engineer: Serge Bokach
Additional Project Credits
Architect, WorksBureau: Rob Gaspard
A/V Design and Integration: Immedia Integrated Technologies
Director, Creative Services, Make-A-Wish™ America: Adele Mulford
Sr. Editorial Manager, Creative Services, Make-A-Wish™ America: Regan Olsson
Manager, Technical Services, Make-A-Wish™ America: Sabrina Ott
System Administrator, Make-A-Wish™ America: Matt Johnson
Belle & Wissell’s studio team brought vision and strategic experience design in creating Make-A-Wish™ America’s Wish Experience Center.
The challenge was to honor the history of the foundation, while also emphasizing its activities in the present day.
A large-scale digital experience, titled The Wish Wall, showcases numerous interactive wish stories. It also provides dynamic data visualizations so visitors can grasp the enormous volume of wishes granted each year. The Wish Wall encourages participation with inspiring storytelling and data, and presents users with opportunities to get involved.
The Legacy Timeline is an installation of exhibition graphics that highlights the foundation’s most important milestones. It integrates archival photography, and is designed to feature and interpret the foundation’s collection of artifacts. Additionally, the timeline brings attention to the measurable positive impact that wishes have on their recipients and families.
In close collaboration with architect partner WorksBureau and the client team, Belle & Wissell carefully integrated this brand story experience into the new national headquarters in Phoenix, Arizona.
Belle & Wissell is proud to be part of this important initiative and to join other key donors to support Make-A-Wish™.