Brand Identity

Central Institute for Exploration (Brand Identity Development)

Client:

Rocketfuel Productions, Discovery Kids

Browse:

brand storytelling

Client:

Rocketfuel Productions, Discovery Kids

Browse:

brand storytelling

The Central Institute for Exploration is an education and entertainment property (for kids). This brand development project was commissioned by Rocketfuel Productions.

Belle & Wissell developed the C.I.E. brand (logotypes, marks, badges, etc.) as well as a presentation book to establish the design direction for public outreach.

The premise for C.I.E. is a secret, kids-only agency dedicated to exploring the past, present and future.

C.I.E. is part of the Discovery Kids Network and being used on the Web, on mobile devices, and within museum kiosks.

Project Accolades:

Pitch It!, KidScreen Summit (New York), Winner Ken Bautista and C.I.E. 2007

Belle & Wissell Team Credits

Design Director, Designer: Gabe Kean
Senior Designer: Aaron Hedquist

Additional Project Credits

Producer: Ken Bautista

Belle & Wissell Team Credits

Design Director, Designer: Gabe Kean
Senior Designer: Aaron Hedquist

Additional Project Credits

Producer: Ken Bautista

The Central Institute for Exploration is an education and entertainment property (for kids). This brand development project was commissioned by Rocketfuel Productions.

Belle & Wissell developed the C.I.E. brand (logotypes, marks, badges, etc.) as well as a presentation book to establish the design direction for public outreach.

The premise for C.I.E. is a secret, kids-only agency dedicated to exploring the past, present and future.

C.I.E. is part of the Discovery Kids Network and being used on the Web, on mobile devices, and within museum kiosks.

Project Accolades:

Pitch It!, KidScreen Summit (New York), Winner Ken Bautista and C.I.E. 2007