Media Installation
Umpqua Bank: Generative Waterfront Media Experience
Client:
Umpqua Bank
Venue/Location:
South Waterfront, Portland
Browse:
brand storytelling
The digital installation at Umpqua's South Waterfront store.
Moving, evolving visualizations fill the screens, changing subtly over time.
The palette also shifts throughout the experience, drawing from Umpqua's brand colors.
Client:
Umpqua Bank
Browse:
brand storytelling
Belle & Wissell led the recent updates to Umpqua Bank’s digital installation at its South Waterfront store in Portland, Oregon.
The installation consists of six displays integrated into a large graphic surround, creating an immersive mixed media surface. For each of its locations, Umpqua has a distinct brand element palette; Belle & Wissell worked closely with the Umpqua team to determine a visual vocabulary to best fit this storefront.
Because of its proximity to the river, this store, the graphic surround, and the resulting digital experience incorporate water-based design and illustrations.
Like similar installations at its other stores, the South Waterfront’s digital experience presents an evolving series of vignettes—providing a familiar, yet unique experience for clientele. Illustrated elements move throughout the canvas in subtle groupings, appearing to exist at varying depths. The result is a constantly-shifting series of abstracted landscapes with great visual diversity.
In addition to the movement on-screen, the color palette evolves throughout the experience, drawing from Umqua’s brand colors. This dynamic, artful installation is at once innovative and recognizable—welcoming customers both established and new to Umpqua’s South Waterfront store.
Belle & Wissell Team Credits
Principal: Gabe Kean
Creative Director: Thomas Ryun
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Designer: Eric Harvey
Programmer: Brent Watanabe
Additional Project Credits
VP – Brand Experience Design Director: Valarie Hamm
Creative Director: Lani Hayward
Design Manager: Tomomi Marzan
Technology Support Operations: Andy Reynolds
Technical Business Analyst: Sierra Callahan
A/V Consultants: CM Salter, ICS
Belle & Wissell Team Credits
Principal: Gabe Kean
Creative Director: Thomas Ryun
Studio Producer: Sarah Trueblood
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Designer: Eric Harvey
Programmer: Brent Watanabe
Additional Project Credits
VP – Brand Experience Design Director: Valarie Hamm
Creative Director: Lani Hayward
Design Manager: Tomomi Marzan
Technology Support Operations: Andy Reynolds
Technical Business Analyst: Sierra Callahan
A/V Consultants: CM Salter, ICS
Belle & Wissell led the recent updates to Umpqua Bank’s digital installation at its South Waterfront store in Portland, Oregon.
The installation consists of six displays integrated into a large graphic surround, creating an immersive mixed media surface. For each of its locations, Umpqua has a distinct brand element palette; Belle & Wissell worked closely with the Umpqua team to determine a visual vocabulary to best fit this storefront.
Because of its proximity to the river, this store, the graphic surround, and the resulting digital experience incorporate water-based design and illustrations.
Like similar installations at its other stores, the South Waterfront’s digital experience presents an evolving series of vignettes—providing a familiar, yet unique experience for clientele. Illustrated elements move throughout the canvas in subtle groupings, appearing to exist at varying depths. The result is a constantly-shifting series of abstracted landscapes with great visual diversity.
In addition to the movement on-screen, the color palette evolves throughout the experience, drawing from Umqua’s brand colors. This dynamic, artful installation is at once innovative and recognizable—welcoming customers both established and new to Umpqua’s South Waterfront store.