Mobile Web Application
J. Paul Getty: Life & Legacy Collection Mobile Tour Experience
Client:
J. Paul Getty Museum
Venue/Location:
The Getty Center
Browse:
Highlights
Demonstration of J. Paul Getty Mobile Tour Experience
The Getty Center in Los Angeles.
The Mobile Experience includes a detailed interactive map of the Getty Center campus.
Visitors can use the map to orient themselves and access further information about the items on view.
Individual artworks can be located using the Mobile Experience map.
The map includes all levels of the Getty Center buildings, as well as the gardens.
The Mobile Experience includes "The Founder's Eye," a tour that guides visitors to collection items J. Paul Getty purchased during his lifetime.
Visitors can also access objects of interest using the map.
Each tour stop includes several modules that fully interpret the object.
Visitors can also key in individual tour codes to access an item's full story.
J. Paul Getty Stories provide context for Getty's life and career; offering greater information before, during, or after a visit to the museum.
J. Paul Getty Stories.
Stories include descriptions of Getty's collection practices, real estate holdings, and personal life.
Each story can be custom built to include video, audio, and image galleries.
Client:
J. Paul Getty Museum
Browse:
Highlights
Though his name is ubiquitous with art collection and conservation, J. Paul Getty remains an enigmatic, controversial figure to most art-lovers. When the Getty Center initiated an exhibit project focusing on the founder himself, they approached Belle & Wissell to create a robust, two-part interpretive concept—featuring a permanent Media Matrix installation and a Mobile Tour Experience.
The J. Paul Getty Mobile Tour Experience is the companion to the Media Matrix, an ongoing installation profiling the museum’s founder. The mobile component allows visitors to continue exploring the life of Getty in front of his collection, throughout the entire campus.
Upon accessing the J. Paul Getty Mobile Tour Experience (built as a responsive web experience), visitors can choose between two options, “J. Paul Getty Collects,” and “J. Paul Getty Stories.” “Collects” takes visitors on a tour of the objects selected and purchased by J. Paul Getty himself. It features engaging, curated content about the objects themselves, in addition to an intricate map view, allowing the visitor to navigate easily throughout the sprawling complex. Once they’ve arrived at an artwork tour stop, visitors will find a selection of diverse, layered content to explore via smart phone, including an audio description with transcript and two in-depth content modules—“Getty’s Thoughts” and “Look Closer.” “Getty’s Thoughts” displays excerpts from J. Paul Getty’s diaries; the sections in which he discusses the artwork are highlighted, and include pop-up transcripts. “Look Closer” provides a deep dive into the significance of the work, often providing alternate views, hidden meanings, and anecdotal content.
Visitors can also choose to explore the Getty Center without the structure of a tour—“J. Paul Getty Stories” offers more personal narratives of Getty’s life, business, and art collecting. After tapping on a story, users can read about a specific moment in Getty’s life—often supplemented with video, audio, and historic imagery. The Mobile Tour Experience includes multiple ways to access content, letting visitors decide their level of engagement. Objects of interest can be located by tapping one’s location on the map, or by keying in an object’s mobile tour code.
The Media Matrix and Mobile Experience serve to bring greater awareness to J. Paul Getty’s life, and unite the vast Getty Center campus and collections around its compelling founder.
Visitors can access the mobile website using their own devices, or via GettyGuide®, which offers in-gallery devices.
Project Accolades:
Canyon News, “Getty Museum Opens ‘J. Paul Getty Life and Legacy’ Exhibit,” 2016
the iris, “Not-Your-Average Visitor’s Take on the Getty,” 2016
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Senior Designer: Eric Harvey
Content Development Manager: Natalie Karbelnig
Developer: Darin Reid
Additional Project Credits
Senior Exhibitions Coordinator, Getty: Susan McGinty
Head of Design, Getty: Merritt Price
Software Architect, Getty: Daniel Sissman
Designer I, Getty: Julie Sears
Executive Producer, Digital Media, Getty: Erik Bertolli
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Senior Designer: Eric Harvey
Content Development Manager: Natalie Karbelnig
Developer: Darin Reid
Additional Project Credits
Senior Exhibitions Coordinator, Getty: Susan McGinty
Head of Design, Getty: Merritt Price
Software Architect, Getty: Daniel Sissman
Designer I, Getty: Julie Sears
Executive Producer, Digital Media, Getty: Erik Bertolli
Though his name is ubiquitous with art collection and conservation, J. Paul Getty remains an enigmatic, controversial figure to most art-lovers. When the Getty Center initiated an exhibit project focusing on the founder himself, they approached Belle & Wissell to create a robust, two-part interpretive concept—featuring a permanent Media Matrix installation and a Mobile Tour Experience.
The J. Paul Getty Mobile Tour Experience is the companion to the Media Matrix, an ongoing installation profiling the museum’s founder. The mobile component allows visitors to continue exploring the life of Getty in front of his collection, throughout the entire campus.
Upon accessing the J. Paul Getty Mobile Tour Experience (built as a responsive web experience), visitors can choose between two options, “J. Paul Getty Collects,” and “J. Paul Getty Stories.” “Collects” takes visitors on a tour of the objects selected and purchased by J. Paul Getty himself. It features engaging, curated content about the objects themselves, in addition to an intricate map view, allowing the visitor to navigate easily throughout the sprawling complex. Once they’ve arrived at an artwork tour stop, visitors will find a selection of diverse, layered content to explore via smart phone, including an audio description with transcript and two in-depth content modules—“Getty’s Thoughts” and “Look Closer.” “Getty’s Thoughts” displays excerpts from J. Paul Getty’s diaries; the sections in which he discusses the artwork are highlighted, and include pop-up transcripts. “Look Closer” provides a deep dive into the significance of the work, often providing alternate views, hidden meanings, and anecdotal content.
Visitors can also choose to explore the Getty Center without the structure of a tour—“J. Paul Getty Stories” offers more personal narratives of Getty’s life, business, and art collecting. After tapping on a story, users can read about a specific moment in Getty’s life—often supplemented with video, audio, and historic imagery. The Mobile Tour Experience includes multiple ways to access content, letting visitors decide their level of engagement. Objects of interest can be located by tapping one’s location on the map, or by keying in an object’s mobile tour code.
The Media Matrix and Mobile Experience serve to bring greater awareness to J. Paul Getty’s life, and unite the vast Getty Center campus and collections around its compelling founder.
Visitors can access the mobile website using their own devices, or via GettyGuide®, which offers in-gallery devices.
Project Accolades:
Canyon News, “Getty Museum Opens ‘J. Paul Getty Life and Legacy’ Exhibit,” 2016
the iris, “Not-Your-Average Visitor’s Take on the Getty,” 2016