Art Direction, Production and Post-Production

Harley-Davidson Brand Story and Archives Filmmaking

Client:

Harley-Davidson Motor Company

Venue/Location:

Harley-Davidson Museum, Milwaukee, WI

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Felix Predko's motorcycle shop.

King Kong.

Ready to launch.

Felix Predko's motorcycle shop.

Lower thirds and captioning.

Harley-Davidson assembly line.

Documentary footage.

Belle & Wissell teamed up with filmmaker David Waingarten to shoot and edit a series of over fifty short documentary films for the Harley-Davidson Museum. The films are presented at the Story Engine interactive—also produced by Belle & Wissell.

The vignettes trace the history of Harley-Davidson, telling stories about the company’s history but also about the impact that the company has had on so many people’s lives.

Project Accolades:

The Today Show “Harley-Davidson Museum Preview with Tiki Barber,” 2008
Los Angeles Times “Harley-Davidson Museum is hog heaven,” 2008
MSNBC “Harley-Davidson revs up for museum’s opening,” 2008

Belle & Wissell Team Credits

Design Director: Gabe Kean
Design Technologist: Aaron Hedquist
Technical Lead: Seb Chevrel
Videographer, Editor: David Waingarten
Graphic Production: Marq Dean

Additional Project Credits

Harley-Davidson Archives: Kurt Jansen
Curatorial Director: Jim Fricke
Senior Curator: Kristen Jones
Producer, Writer: Aleen Adams
Museum Content Consultant: Ileen Gallagher
Writer: Sarah Morris

Belle & Wissell Team Credits

Design Director: Gabe Kean
Design Technologist: Aaron Hedquist
Technical Lead: Seb Chevrel
Videographer, Editor: David Waingarten
Graphic Production: Marq Dean

Additional Project Credits

The vignettes trace the history of Harley-Davidson, telling stories about the company’s history but also about the impact that the company has had on so many people’s lives.