Lobby Installation
Amazing Stories of Asurion Help: Immersive Installation
Client:
Asurion
Venue/Location:
Gulch Hub, Nashville Headquarters
Browse:
brand storytelling
Amazing Stories of Asurion Help: Immersive Installation. Photo © Hall + Merrick + McCaugherty for Asurion, Highwoods, and HASTINGS.
The installation is incorporated into an alcove below a massive green wall in the lobby of the company's Nashville headquarters. Photo © Hall + Merrick + McCaugherty for Asurion, Highwoods, and HASTINGS.
Stories are activated through touch-less gestures in one of five story zones.
As people approach, the wall senses their presence and invites interaction.
While there are five distinct narrative zones, story elements also play out across the larger canvas.
When someone first steps into the alcove, the neighborhood scene comes to life through a combination of animation and an ambient soundscape.
Each story highlights a case study portraying a customer's technology dilemma and how Asurion experts responded with a solution.
A group can experience all of the story vignettes simultaneously. The directional audio keeps the storytelling focused within each story zone.
Client:
Asurion
Browse:
brand storytelling
Belle & Wissell created a unique media installation at Asurion’s Nashville headquarters to celebrate the work of Asurion employees. The technology-rich experience highlights the difference they make in helping customers with their technology challenges.
Employees and guests alike are greeted in the building’s lobby with a compelling combination of illustrated mural graphics and multi-sensory animated content—all delivered through an elaborate detection, projection, and sound system. The installation senses presence and responds with immersive storytelling, all through touch-less interactions.
Five story zones within the alcove were designed to be activated both individually or simultaneously, supporting a range of use between a single user and group engagement. The narrative content is all inspired by true stories that depict the work of Asurion employees, demonstrating the tremendous impact of the help they provide for their customers.
This brand story experience was created in close partnership with Asurion’s own brand team, HASTINGS architecture, and illustrator Jen Backman.
Project Accolades:
Digital Signage Experience Awards Finalist (Corporate Environments), 2022
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Director: Sarah Trueblood
Technology Lead: Edward Tang
Art Director: Edrea Lita
Designer, Animator: Jes Noparat
Content Lead Natalie Karbelnig
Creative Technologist: Ross Monroe
Technology Consultant: Ben Chaykin
Installation Architect: Okano Picard Studio
Additional Project Credits
Illustrator: Jen Backman
Senior Director, Asurion Creative Solutions: John Elter
Associate Creative Director, Asurion Creative Solutions: Davide Allegra
Project Manager, Asurion: Michael Higginbothamm
Building Architect: HASTINGS
A/V Integrator: Diversified
Mural Graphics Fabrication: Big Visual Group
Projection Consultant, Epson: Steve James
Videography: Strangelife
Photography: Hall + Merrick + McCaugherty
Additional Photography: Belle & Wissell, Co.
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Director: Sarah Trueblood
Technology Lead: Edward Tang
Art Director: Edrea Lita
Designer, Animator: Jes Noparat
Content Lead Natalie Karbelnig
Creative Technologist: Ross Monroe
Technology Consultant: Ben Chaykin
Installation Architect: Okano Picard Studio
Additional Project Credits
Illustrator: Jen Backman
Senior Director, Asurion Creative Solutions: John Elter
Associate Creative Director, Asurion Creative Solutions: Davide Allegra
Project Manager, Asurion: Michael Higginbothamm
Building Architect: HASTINGS
A/V Integrator: Diversified
Mural Graphics Fabrication: Big Visual Group
Projection Consultant, Epson: Steve James
Videography: Strangelife
Photography: Hall + Merrick + McCaugherty
Additional Photography: Belle & Wissell, Co.
Belle & Wissell created a unique media installation at Asurion’s Nashville headquarters to celebrate the work of Asurion employees. The technology-rich experience highlights the difference they make in helping customers with their technology challenges.
Employees and guests alike are greeted in the building’s lobby with a compelling combination of illustrated mural graphics and multi-sensory animated content—all delivered through an elaborate detection, projection, and sound system. The installation senses presence and responds with immersive storytelling, all through touch-less interactions.
Five story zones within the alcove were designed to be activated both individually or simultaneously, supporting a range of use between a single user and group engagement. The narrative content is all inspired by true stories that depict the work of Asurion employees, demonstrating the tremendous impact of the help they provide for their customers.
This brand story experience was created in close partnership with Asurion’s own brand team, HASTINGS architecture, and illustrator Jen Backman.
Project Accolades:
Digital Signage Experience Awards Finalist (Corporate Environments), 2022