Responsive Digital Installations
Amazon Visitor Landing: Interactive Visitor Experience at HQ2
Client:
Amazon
Venue/Location:
Metropolitan Park, Arlington, Virginia
Browse:
Highlights
Inside this technology-rich space, visitors learn about the company’s history of innovation and the people who bring the magic of Amazon to life.
Responsive illumination brings Amazon's Leadership Principles to life, welcoming visitors to the space.
Hidden responsive technology illuminates each leadership principle (from behind a wood veneer) as presence is detected.
Here to There—interactive scale model of the HQ2 campus—highlights the new HQ2 campus's extensive access and support for transportation options and sustainable energy infrastructure with adjacent touch stations, embedded campus model lighting, and overhead projection.
AVL staff and visitors alike can browse through a variety of topics using the two touch stations.
Projected inset maps provide additional context for the digital-meets-physical campus model.
An LED-activated scale model, projected animations, and adjacent touch displays work in tandem to illustrate the new campus area.
Each story and related chapters are assigned a unique colorway.
Content delivery and activations are designed to be layered and additive, so multiple users can drive the map table simultaneously.
By The Numbers—a massive multi-user data visualization wall—showcases Amazon’s dedication to supporting job creation and sustainable operations with a rich use of moving infographics, iconography, and supporting media.
To visualize Amazon's investments and sustainable operations in various regions of the world, animated headlines and infographics were incorporated.
Custom animated icons illustrate Amazon's diverse forms of investment.
Video and slideshows illustrate the stories behind each success. A guest browses through a library of media, while another group of visitors simultaneously explores data across the 3D Earth map.
Voices of Amazon—interactive dual-screen story stations—tell the inspiring and empowering stories of Amazon's employees, partners, and sellers.
Talking head recording is enriched by supplemental video collage on the adjacent screen.
Scale, portrait orientation and open-book positioning of the dual screens provide an uniquely intimate setting for visitors to learn from and connect with the people being featured.
Stories span a wide variety of topics from assistive technologies to food insecurity to career empowerment, and feature people of all ages and backgrounds.
Visitors can browse and select stories with the menu in the touch-enabled right screen
The Current combines an artful array of custom fixtures, a layered soundscape, and a set of unique curved video story stations that come to life when visitors step near them.
Guests can learn about examples of Amazon’s ongoing philanthropic and humanitarian efforts at custom curved OLED story stations.
Story stations attract visitors from across the space with beautifully animated headlines, and dive into video content when visitors step in front of them.
A swarm of ceiling light fixtures, a layered soundscape, and a generative floor projection react artfully to visitors' presence and movement.
Client:
Amazon
Browse:
Highlights
Through close collaboration with project partners, Belle & Wissell contributed media design expertise for Amazon Visitor Landing at Metropolitan Park. Amazon’s goal for this new interactive center and event space was to provide neighbors, visitors, and customers with insights into the individuals and innovations behind Amazon.
Upon arrival, guests will find exhibits that touch on Amazon’s mission, history, and the people and partners, including employees, small business sellers, nonprofit organizations and even authors who work with or sell on Amazon. Amazon Visitor Landing is adorned with exhibits that highlight Amazon’s values, including responsive lighting that brings Amazon’s leadership principles to life.
By The Numbers offers a view into Amazon’s commitment to creating jobs and investing in communities in the U.S. and globally. The multi-user, interactive touch wall presents animated data visualizations that relate to Amazon’s investments over the last decade.
Voices of Amazon features first-person video monologues from employees, partners, and sellers sharing their personal stories—as great examples of the many people who contribute to Amazon’s efforts to be customer-centric and Earth’s Best Employer.
Finally, The Current, a light sculpture, combines custom fixtures, a layered soundscape, and curved video story stations that activate when visitors step near them. Here, guests can learn about examples of Amazon’s philanthropic and humanitarian initiatives, as well as how the company has responded to various current events and global disaster relief situations.
Belle & Wissell Team Credits
Principal and Design Director: Gabe Kean
Creative Technology Lead and Software Developer: Matt Arnold
Senior Experience Designer and Motion Designer: Jes Noparat
Content Developer: Natalie Karbelnig
CMS Developer: Don Davies
Music Composer: Jonathan Warman
Additional Project Credits
Exhibit Architect: ZGF Architects
Exhibit Designer: Luci Creative
Software Developer: One & O
A/V Integrator: BBI Engineering, Inc.
Fabricator: Chicago Scenic
Exhibit Management: Jill Randerson Exhibit Management
Film Production/Director & Editor: John Jeffcoat (Strangelife)
Director of Photography: Ryan McMakin
Accessibility Consultant: Karen Braitmeyer (Studio Pacifica)
Belle & Wissell Team Credits
Principal and Design Director: Gabe Kean
Creative Technology Lead and Software Developer: Matt Arnold
Senior Experience Designer and Motion Designer: Jes Noparat
Content Developer: Natalie Karbelnig
CMS Developer: Don Davies
Music Composer: Jonathan Warman
Additional Project Credits
Exhibit Architect: ZGF Architects
Exhibit Designer: Luci Creative
Software Developer: One & O
A/V Integrator: BBI Engineering, Inc.
Fabricator: Chicago Scenic
Exhibit Management: Jill Randerson Exhibit Management
Film Production/Director & Editor: John Jeffcoat (Strangelife)
Director of Photography: Ryan McMakin
Accessibility Consultant: Karen Braitmeyer (Studio Pacifica)
Through close collaboration with project partners, Belle & Wissell contributed media design expertise for Amazon Visitor Landing at Metropolitan Park. Amazon’s goal for this new interactive center and event space was to provide neighbors, visitors, and customers with insights into the individuals and innovations behind Amazon.
Upon arrival, guests will find exhibits that touch on Amazon’s mission, history, and the people and partners, including employees, small business sellers, nonprofit organizations and even authors who work with or sell on Amazon. Amazon Visitor Landing is adorned with exhibits that highlight Amazon’s values, including responsive lighting that brings Amazon’s leadership principles to life.
By The Numbers offers a view into Amazon’s commitment to creating jobs and investing in communities in the U.S. and globally. The multi-user, interactive touch wall presents animated data visualizations that relate to Amazon’s investments over the last decade.
Voices of Amazon features first-person video monologues from employees, partners, and sellers sharing their personal stories—as great examples of the many people who contribute to Amazon’s efforts to be customer-centric and Earth’s Best Employer.
Finally, The Current, a light sculpture, combines custom fixtures, a layered soundscape, and curved video story stations that activate when visitors step near them. Here, guests can learn about examples of Amazon’s philanthropic and humanitarian initiatives, as well as how the company has responded to various current events and global disaster relief situations.