Generative Media Sculpture
T-Mobile 5G & Me: The Memory Wall at T-Mobile Headquarters
Client:
T-Mobile Tech Experience
Venue/Location:
5G & Me Innovation Center, Bellevue, WA
Browse:
Media Experiences
T-Mobile 5G & Me Innovation Center: The Memory Wall. Photo by Ian Allen.
T-Mobile 5G & Me Innovation Center: The Memory Wall. Photo by Ian Allen.
T-Mobile 5G & Me Innovation Center: The Memory Wall. Photo by Ian Allen.
Client:
T-Mobile Tech Experience
Browse:
Media Experiences
T-Mobile demonstrates the possibilities of 5G technology in an intimate setting at their 5G & Me Innovation Center. Visitors are immersed in technology-rich experiences throughout their visit.
Belle & Wissell designed a responsive media sculpture that welcomes guests as they arrive—through a series of branded, generative animations. As each person approaches The Memory Wall, they are detected with sensors, and are subsequently invited to contribute photos of themselves in this dramatic setting. These content contributions are immediately incorporated into the column-like canvases that make up the collective wall.
The installation also acts as an experience summary for each of the guests when their visits conclude—presenting associated personalization with avatars, and additional captured photo sets captured during their visit. Customization of The Memory Wall’s behavior, generative modes, and media content are all managed within a companion CMS.
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Lead: Edward Tang
Aux. Software Lead: Thomas Wester (Glowbox)
Art Director: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
3D Design: Michael Picard (Okano Picard Studio)
3D Design: Yousman Okano (Okano Picard Studio)
Lead Developer: Zach Archer
Developer: Thomas Wester (Glowbox)
Developer: Ben Purdy (Glowbox)
CMS Developer: Matt Clifton (Standard Edge)
Quality Assurance Engineer: Serge Bokach
Additional Project Credits
Sr. Director, T-Mobile: Erin Raney
Manager, User Experience, T-Mobile: Salar Taghizadeh
Sr. Creative – Production, T-Mobile: Martin Collette
Sr. Creative – Production, T-Mobile: Mike Iasevoli
A/V Integrator: AVI-SPL
Fabricator: Sparks
Photography: Ian Allen
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Lead: Edward Tang
Aux. Software Lead: Thomas Wester (Glowbox)
Art Director: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
3D Design: Michael Picard (Okano Picard Studio)
3D Design: Yousman Okano (Okano Picard Studio)
Lead Developer: Zach Archer
Developer: Thomas Wester (Glowbox)
Developer: Ben Purdy (Glowbox)
CMS Developer: Matt Clifton (Standard Edge)
Quality Assurance Engineer: Serge Bokach
Additional Project Credits
Sr. Director, T-Mobile: Erin Raney
Manager, User Experience, T-Mobile: Salar Taghizadeh
Sr. Creative – Production, T-Mobile: Martin Collette
Sr. Creative – Production, T-Mobile: Mike Iasevoli
A/V Integrator: AVI-SPL
Fabricator: Sparks
Photography: Ian Allen
T-Mobile demonstrates the possibilities of 5G technology in an intimate setting at their 5G & Me Innovation Center. Visitors are immersed in technology-rich experiences throughout their visit.
Belle & Wissell designed a responsive media sculpture that welcomes guests as they arrive—through a series of branded, generative animations. As each person approaches The Memory Wall, they are detected with sensors, and are subsequently invited to contribute photos of themselves in this dramatic setting. These content contributions are immediately incorporated into the column-like canvases that make up the collective wall.
The installation also acts as an experience summary for each of the guests when their visits conclude—presenting associated personalization with avatars, and additional captured photo sets captured during their visit. Customization of The Memory Wall’s behavior, generative modes, and media content are all managed within a companion CMS.