Media Installation
NMAAHC Digital Donor Experience
Client:
The Smithsonian Institution
Venue/Location:
National Mall, Washington, D.C.
Browse:
Media Experiences
NMAAHC Digital Donor Experience
The Digital Donor Experience interface gracefully responds to every touch.
A dynamic menu allows users to filter an "interactive quilt" of donors—designed to be be both intuitive and accessible.
Two museum visitors take in the sights and sounds of the most recent fundraising campaign video, with the help of specialized directional speakers.
NMAAHC's donor names can also be easily located using a companion "List View" interface.
This media experience is designed to simultaneously serve multiple visitors within a small group.
The installation is designed to present a combination of data visualizations with interactive stations, motion graphic and photographic displays, and campaign videos.
The installation is located in a grand atrium at the base of a massive stairway, which also just beyond the exit of the Museum's history galleries.
Client:
The Smithsonian Institution
Browse:
Media Experiences
The National Museum of African American History and Culture (NMAAHC) wanted to tell its story of philanthropy, viewed through the lens of the generous support given to bring the National Mall’s newest Smithsonian museum to life. The NMAAHC Digital Donor Experience needed to celebrate named supporters, demonstrate the impact of their gifts, and inspire others to contribute to the museum’s future.
In close collaboration with project partner Stimulant (project and technology lead), Belle & Wissell worked closely with the museum’s advancement and exhibit teams to design a data-driven system that would be engaging, meaningful, and let the donors be the heroes of the story. As the only visitor experience in a voluminous, high-traffic space, it needed to command attention, reward exploration, and also give existing donors their moment in the spotlight.
In the Digital Donor Experience, a series of dynamic data visualizations demonstrate how all of the individual donations came together to form a “quilt” of support, where the sum of the parts was truly greater than the whole. A mix of interactive and CMS-driven content are presented in a striking physical layout, evoking the patchwork nature of the installation’s theme.
Belle & Wissell Team Credits
Design Lead: Gabe Kean
3D Exhibit Designer: Matt Arnold
Motion Designer: Jes Noparat
Project Lead: Darren David (Stimulant)
Project Manager: Julie Yamato (Stimulant)
Software Developer: Josh Wagoner (Stimulant)
Additional Project Credits
Interim Deputy Director of Advancement (NMAAHC): Terri L. Burton
Project Manager (NMAAHC): Jenney Fazande
Donor Relations and Stewardship Coordinator (NMAAHC): Anne Solari
Technology Lead (NMAAHC): Eric Dixon
Fabricator: EXPLUS, Inc.
A/V Integrator: Electrosonic
Photography/Videography: Steve Utaski
Belle & Wissell Team Credits
Design Lead: Gabe Kean
3D Exhibit Designer: Matt Arnold
Motion Designer: Jes Noparat
Project Lead: Darren David (Stimulant)
Project Manager: Julie Yamato (Stimulant)
Software Developer: Josh Wagoner (Stimulant)
Additional Project Credits
Interim Deputy Director of Advancement (NMAAHC): Terri L. Burton
Project Manager (NMAAHC): Jenney Fazande
Donor Relations and Stewardship Coordinator (NMAAHC): Anne Solari
Technology Lead (NMAAHC): Eric Dixon
Fabricator: EXPLUS, Inc.
A/V Integrator: Electrosonic
Photography/Videography: Steve Utaski
The National Museum of African American History and Culture (NMAAHC) wanted to tell its story of philanthropy, viewed through the lens of the generous support given to bring the National Mall’s newest Smithsonian museum to life. The NMAAHC Digital Donor Experience needed to celebrate named supporters, demonstrate the impact of their gifts, and inspire others to contribute to the museum’s future.
In close collaboration with project partner Stimulant (project and technology lead), Belle & Wissell worked closely with the museum’s advancement and exhibit teams to design a data-driven system that would be engaging, meaningful, and let the donors be the heroes of the story. As the only visitor experience in a voluminous, high-traffic space, it needed to command attention, reward exploration, and also give existing donors their moment in the spotlight.
In the Digital Donor Experience, a series of dynamic data visualizations demonstrate how all of the individual donations came together to form a “quilt” of support, where the sum of the parts was truly greater than the whole. A mix of interactive and CMS-driven content are presented in a striking physical layout, evoking the patchwork nature of the installation’s theme.