Digital Experience Design
Reunion Tower Constellation: Attraction Media Experience
Client:
Reunion Tower
Venue/Location:
GeO-Deck, Dallas, TX
Browse:
Media Experiences
Evening view of the Reunion Tower.
A stylized Reunion Tower appears in a starry night sky.
Two entry stations allow two visitors—or groups of visitors—to create or add to their Constellation at once.
Guests enter their information to initiate their Constellation.
Visitors can create a custom avatar to accompany their Constellation entry.
On the left, visitors create a collaborative drawing using themed templates and stickers. On the right, a guest sets their "password" to return to their Constellation—their initials, and their chosen color and icon.
Client:
Reunion Tower
Browse:
Media Experiences
For the expansion of its digital experiences on the GeO-Deck, the Reunion Tower selected Belle & Wissell to create a fun and inclusive new guest experience for the iconic Dallas landmark.
The Constellation experience invites guests of all ages to join the Reunion Tower community. As visitors approach a Constellation station, they see a virtual, glowing Reunion Tower below a starry sky; two input areas invite guests to create, or add to, their Constellation—allowing several people to participate simultaneously.
Visitors list their name, hometown, others in their party, and the theme of their visit to start their Constellation—themes could include “Love” for an anniversary, “Celebration” for graduation night, or “Learning” for a field trip.
Guests can customize their entry by creating their Reunion Tower avatar: a detailed self-portrait that, with its faceted aesthetic, recalls the tower’s geodesic dome. A picture-building activity gets everybody in the group involved, and features playful stickers relating to the guest’s chosen theme.
Guests can continue building their Constellation on each subsequent visit. Once done adding to their Constellation, the entry shoots into the night sky above the Reunion Tower.
Belle & Wissell Team Credits
Principal: Gabe Kean
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Studio Producer: Sarah Trueblood
Studio Coordinator: Natalie Karbelnig
Senior Designer: Eric Harvey
Senior Designer: Edrea Lita
Developer: Joel Pryde
Developer: Matt Clifton
Quality Assurance Technician: Serge Bokach
Additional Project Credits
General Manager, Reunion Tower: Dusti Groskreutz
Marketing and Brand Manager, Reunion Tower: Britt Sogard
IT Engineering Manager, Reunion Tower: Shon Stanbrough
Belle & Wissell Team Credits
Principal: Gabe Kean
Creative Director: Thomas Ryun
Technology Lead: Edward Tang
Studio Producer: Sarah Trueblood
Studio Coordinator: Natalie Karbelnig
Senior Designer: Eric Harvey
Senior Designer: Edrea Lita
Developer: Joel Pryde
Developer: Matt Clifton
Quality Assurance Technician: Serge Bokach
Additional Project Credits
General Manager, Reunion Tower: Dusti Groskreutz
Marketing and Brand Manager, Reunion Tower: Britt Sogard
IT Engineering Manager, Reunion Tower: Shon Stanbrough
For the expansion of its digital experiences on the GeO-Deck, the Reunion Tower selected Belle & Wissell to create a fun and inclusive new guest experience for the iconic Dallas landmark.
The Constellation experience invites guests of all ages to join the Reunion Tower community. As visitors approach a Constellation station, they see a virtual, glowing Reunion Tower below a starry sky; two input areas invite guests to create, or add to, their Constellation—allowing several people to participate simultaneously.
Visitors list their name, hometown, others in their party, and the theme of their visit to start their Constellation—themes could include “Love” for an anniversary, “Celebration” for graduation night, or “Learning” for a field trip.
Guests can customize their entry by creating their Reunion Tower avatar: a detailed self-portrait that, with its faceted aesthetic, recalls the tower’s geodesic dome. A picture-building activity gets everybody in the group involved, and features playful stickers relating to the guest’s chosen theme.
Guests can continue building their Constellation on each subsequent visit. Once done adding to their Constellation, the entry shoots into the night sky above the Reunion Tower.