Her Aim is True: Jini Dellaccio

Her Aim is True is a documentary film following the life of Jini Dellaccio, the first female rock photographer who is best known for her images of rock and pop bands of the 1960s. Jini is the most unlikely of rock photographers, and she’s still shooting bands at age 95.

Her work was frequently used in album covers, posters and publicity stills and featured many bands in the Pacific Northwest. The Sonics, Wailers, the Daily Flash, and Merilee Rush were among her subjects, as well as Neil Young, the Rolling Stones, the Beach Boys and the Who.

Belle & Wissell assembled the team that shot the film in the Pacific Northwest over a two-year period with director Karen Whitehead. The studio’s primary role was to manage the look of the film and the art direction of the graphics components including the identity, typographic treatments, motion design, and promotional posters for the film.

The identity was designed to evoke a modern tone that was evocative of the era as well as make reference to the focus ring and perspective that was unique to the Hasselblad camera that Jini used to shoot many of her photographs.