Visitor Center Orientation
Bob Hope USO Interactive Map and Welcome Experience
Client:
Bob Hope USO
Venue/Location:
Theme Building, LAX
Browse:
Highlights
The iconic Theme Building at LAX is the new home for Bob Hope USO
Troops and their families are welcomed as they enter the new Bob Hope USO facility.
Visitors are welcomed with an interactive map.
Audience reaction to Bob Hope in Seoul, Korea October 23, 1950. Photo by Capt. Bloomquist (army).
A call-to-action empowers guests to easily become part of the experience.
Visitors are encouraged to leave their mark on the map, starting with where they are from.
Entering postal codes helps the system to triangulate hometowns.
A variety of content options are provided through the menu interface.
Troops enjoying Bob Hope.
The interactive map allows visitors to freely explore and see how many are served (and where their hometowns are).
Nearby points of interest are included with approximate travel times.
Bob Hope entertaining troops with the USO.
LAX light wayfinding helps to orient USO visitors and make sure they don't miss their flights.
A section that highlights Bob Hope USO staff and volunteers is included to thank critical contributors.
Client:
Bob Hope USO
Browse:
Highlights
Los Angeles International Airport is one of the world’s busiest airports, and Bob Hope USO greets and serves over 100,000 service members and their families per year.
As Bob Hope USO at LAX was relocating to the historic Theme Building, Belle & Wissell was asked to contribute to an interactive map experience that welcomes the 2.7 million troops and military families that will visit in the next 20 years.
The newly designed USO center is one of only six in the world that operates 24/7, and the Bob Hope USO at LAX is the flagship—the largest location by number of troops and families served.
Belle & Wissell designed a digital experience that orients its guests, provide a concise history of Bob Hope and the center, showcases its staff and volunteers, and also includes visiting service members in the interactive map.
Project Accolades:
ABC Eyewitness News, “New Bob Hope USO at LAX offers troops, families a place to relax,” 2019
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
Developer: Quin Kennedy
Additional Project Credits
President, Bob Hope USO: Bob Kurkjian
VP of Development and Communications, Bob Hope USO: Charissa Gonzales
Belle & Wissell Team Credits
Principal: Gabe Kean
Studio Producer: Sarah Trueblood
Design Director: Claudia de Almeida
Technology Lead: Edward Tang
Senior Designer: Edrea Lita
Designer: Izzi Vasquez
Content Lead: Natalie Karbelnig
Developer: Quin Kennedy
Additional Project Credits
President, Bob Hope USO: Bob Kurkjian
VP of Development and Communications, Bob Hope USO: Charissa Gonzales
Los Angeles International Airport is one of the world’s busiest airports, and Bob Hope USO greets and serves over 100,000 service members and their families per year.
As Bob Hope USO at LAX was relocating to the historic Theme Building, Belle & Wissell was asked to contribute to an interactive map experience that welcomes the 2.7 million troops and military families that will visit in the next 20 years.
The newly designed USO center is one of only six in the world that operates 24/7, and the Bob Hope USO at LAX is the flagship—the largest location by number of troops and families served.
Belle & Wissell designed a digital experience that orients its guests, provide a concise history of Bob Hope and the center, showcases its staff and volunteers, and also includes visiting service members in the interactive map.
Project Accolades:
ABC Eyewitness News, “New Bob Hope USO at LAX offers troops, families a place to relax,” 2019